A Modern Small Business: 2 – Identity

So, prior to the modern internet (+10 years?), I imagine that any one starting a business would decide on the business name first and then look for an internet property (domain name) along the way, hoping to find one that was close. In my “Modern Business”, I chose to first register a domain name as an individual. After that, I plan on forming a company around that domain (and brand in this era) and hopefully being able to transfer ownership of the domain name to the company. I haven’t formed the company yet but I secured the domain name a few weeks ago.(myfamily.fyi) Based on that, my one reader might have an idea on the subject matter of my business.

I am debating around whether to name the company using with the domain name, which might limit the brand around other ventures, or something similar and even just different. After a few nights of thinking, I want to name the company something very different in the hopes that there could be multiple things in it, one of which was the domain name I secured which I think has potential.

Prior to this adventure, I had formed an LLC in Colorado and was hopefully I could maybe one day venture out on my own. I did do a little work with it, but never really took it very far so I closed both the domain and the Colorado LLC.

Now that I am settled on naming the business different than the first internet property/project around it, I need to start thinking of some unique names for the holding company. Ideas on what “name generator” to use?

These are the first 5 hits from google for sites that don’t appear to mandate the .com along with it.






Anyone else have good services to name a company?

I update the next blog post with my ideas…


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